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Customers crown Forum Jewellers’ ‘Dine with Diamonds’ night a royal success

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Forum Jewellers hosted a successful ‘Dine with Diamonds’ night in Dorset earlier this month.

Inviting customers to enjoy an intimate and informative evening, the independent jeweller shared the story of how the largest diamond in the world was crafted into the Crown Jewels.

Held at the local golf club, this was the retailer’s second Dine with Diamonds night.

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At this year’s event, diamond expert, Helen Dimmick, returned and talked to a fascinated audience of nearly 100 about how diamonds are created, the history of the Asscher family, and how Joseph Asscher famously cut the Cullinan diamond into the gems we recognise today set in the Sovereign’s Sceptre with Cross and Imperial Crown, amongst other pieces.

The evening provided an opportunity for Forum Jewellers staff to interact with customers outside of the store and celebrate one of the most precious gemstones.

The retailer also used the event to announce its upcoming collaboration with Royal Asscher.

Royal Asscher vice president, Lita Asscher, says: “Being able to introduce our new and gorgeous patented diamond suite: The Royal Asscher Cushion, Oval and Round next to our existing predecessor of the original Asscher Cut, the Royal Asscher cut at such a unique event, was very exciting. We have gotten to know Helen and her team at Forum and are so thrilled to be launching our beautiful diamonds in their store. They are true diamond connoisseurs, which we always love and admire.”

There was also an opportunity to view some diamonds on display at the event and chat to a Hatton Garden supplier about the precious stones.

Attendees could also enter a raffle and raise money for the jeweller’s charity of the year, Forest Holme Hospice.

“Last year’s event was so successful we invited Helen Dimmick back and were delighted she said yes. And the icing on the cake was our pride in announcing our partnership with Royal Asscher,” says Forum Jeweller director, Helen Malloy. “Thanks to our fantastic generous suppliers, we were able to hold an auction and raffle with 35 prizes raising an astonishing £2,012 for our Charity of the Year, Forest Holme Hospice.”

Tags : crown jewelsforum jewellersRoyal Asscher
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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