Jewellery manufacturer to offer Houlden members 15% discount.

Gemstone jewellery manufacturer CW Sellors has become an official supplier to the Houlden Group.

CW Sellors was already supplying a number of Houlden Group’s retailer members befre joingin the buying group as an official supplier but believes that joining the organisation will “enable development of these relationships further”.


As part of the deal CW Sellors will offer Houlden Group retailer members exclusive discounts and a personalised catalogue of hand-made chains with the option of the member’s name on the tag and being stamped with the member’s hallmark, as well as exclusive collections in British gemstones Derbyshire Blue John and Whitby Jet set with diamonds, exclusive point of sale material and marketing support plus on-going staff training to help optimise sales.

Houlden Group chief executive Stuart Laing said: “CW Sellors is a fantastic addition to our suppliers list as it offers a wide selection of jewellery in a variety of styles and materials. We’re delighted they are now on board and are looking forward to them joining us at our next suppliers’ exhibition.”

CW Sellors’ full workshop facilities, which include stone cutting and setting, laser welding, and all polishing and plating processes, are now all available to members of the Houlden Group plus guided tours are on offer for all staff members providing education in product knowledge essential to make sales in the shops.

CW Sellors director Chris Sellors said: “We are delighted to be an official supplier to the Houlden Group and feel sure that our hand-made British collection of award winning gemstone jewellery will generate high value sales for all the members.

“As an innovator within the jewellery industry we welcome the opportunity to develop partnerships with the leading retailers in our industry, and to work with Stuart, Helen and the directors to grow our business and also to take an active role in developing the group and being a valued and profitable supplier to the members. We are confident that our company and the Houlden Group will enjoy a long prosperous relationship.”