CW Sellors secures listing in Selfridges

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LOVE HEARTS jewellery to be stocked by Selfridges for Valentine’s.

Derbyshire-based jeweller CW Sellors has announced its popular LOVE HEARTS Jewellery Collection is to be stocked by fashion retailing giant Selfridges as part of their Christmas and Valentine’s accessories offer. The collection, based on the popular retro sweet, is manufactured by CW Sellors under an exclusive license from confectioners Swizzels Matlow.

The collection went in-store last month and focuses on a new fashion accessories counter (TIME2 Watch & Jewellery Department) in the hip Birmingham Bullring store. In a secondary phase, the Collection is also being considered for the relaunched TIME2 department in Selfridges’ flagship Oxford Street store from March next year.

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The deal takes full advantage of the peak jewellery gift buying period in the run up to Christmas and Valentine’s Day.

CW Sellors will be supplying a broad mix of pieces from across this popular and comprehensive range – a combination of the collection’s classic silver and enamelled pendants each carrying a unique message of love and affection in typical Love Hearts style. New, eye-catching point of sale will enhance the appeal of the brand and presentation in store.

Commenting on the deal, CW Sellors national sales manager said; “Selfridges embodies everything chic and cutting edge within retail and so we are delighted to be a part of their select product offer to customers in this critical gifting period. The success and appeal of this ever evolving Collection with its instantly recognisable brand name continues to go from strength to strength.”

With a choice of designs, colours and messages, the LOVE HEARTS Collection is manufactured by CW Sellors under an exclusive license from confectioners, Swizzels Matlow. Designs are created as an exact match to the popular retro sweet and provide a romantic or sentimental gift for any number of occasions with prices from £24.99 upwards.


For press enquiries, contact Rachel Jones at Zoom on tel: 01386 840511 or email Press release issued on behalf of Love Hearts Jewellery, CW Sellors, King Street, Ashbourne, Derbyshire, DE6 1EA, tel: 01335 346561.

Tags : CW SellorsJewellerylove heartsSelfridges
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