James Boyd will remain managing director as brand looks to go global.

Daisy Jewellery has announced today that is has formed a partnership with IBB London and will now operate as a new company called Daisy Global Ltd.

The move will allow Daisy Global Ltd to operate as an independent company, while managing director James Boyd will remain at the helm of the fashion-forward jewellery brand.


The partnership has been formed to allow the Daisy brand to focus on its development and expansion in both the UK and international markets.

Boyd said of the move: "I am very excited about the prospect of working closely with IBB given their industry expertise and strong international presence; I think it is going to be a fantastic year and I can’t wait to get started."

Daisy Jewellery is well known for its colourful Chakra friendship bracelets and stacking rings. It is currently sold through retailers including Steffans, Justice and John Lewis.

A statement from IBB London reads: "We are excited to welcome the Daisy Brand into the IBB group of companies. Daisy has experienced exceptional growth in the UK since its launch in 2009 and with IBB’s support plans to establish itself as a leading international jewellery brand.

“James has done an incredible job creating and growing the brand to where it is today and we have every confidence that this new partnership will be a great success."

The brand will be showcased this weekend at the IBB London stand at the Vicenzaoro jewellery show in Vicenza, Italy. Fellow IBB London brand Missoma will also attend, with a separate standalone booth.