Daisy in talks with Canadian retailers


Brand also eyeing Australia as it plots international expansion

Daisy, the branded jewellery business of Westminster Silver Guild, is in talks with retailers in Canada and hopes to enter the country in August or September.

The push into Canada is part of wider international development plans and the brand is also starting negotiations with retailers in Australia.

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Daisy co-creative director James Boyd said: “It’s daunting but there is interest from overseas. It’s interesting with overseas markets as you never know what you’re going to walk out with.”

Boyd, who runs the company with his father Noel Boyd, said the international potential for the brand is huge, adding that Daisy is considering taking a stand at Swiss trade show BaselWorld to raise its global profile.

Boyd, who visited the show for the first time this year, said that Daisy will consider showing at BaselWorld in 2011 or 2012. “Baselworld is in a very different league and I can’t wait to exhibit there,” he said.

Daisy has entered Irish retailers in the past few weeks through distributor AE Mollins. The brand has about 45 stockists in Ireland.

Boyd said: “What we found with Ireland is that when we started to do press, it spread very quickly as it’s a tight community.”

Tags : DaisyJewelleryjewelry
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