Daisy London collaborates with The Hoxton


Fashion jewellery brand Daisy London has announced an exclusive collaboration with The Hoxton, a group of hotels with locations in London and Amsterdam.

The partnership introduces a trio of bracelets drawing on the brand’s signature Chakra design.

The bracelets will be available in three colour ways – green for The Hoxton, Amsterdam, yellow for The Hoxton, Shoreditch and red for The Hoxton, Holborn.

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Each bracelet in the range features a pineapple disc design, celebrating the international symbol of hospitality.

Ruth Bewsey, director of Daisy London, comments: “We enjoyed partnering with the hotel on a series of campaigns last year, which led us quite naturally to create this collection. The design of the bracelet is a combination of Daisy’s iconic signature corded bracelet teamed with The Hoxton Hotel’s quirky approach to design and hospitality.”

Priced at £57 each, the bracelets are available now, exclusively through the Hoxton online store, The Hox Shop.

Tags : braceletsDaisy Londonfashion jewelleryfashion jewellery brandRuth BewseyThe Hoxton

The author Stacey Hailes

Editor, Professional Jeweller

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