Daisy London expands Laura Whitmore collaboration for SS16

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Daisy London has launched a second collection of jewellery in collaboration with TV presenter Laura Whitmore.

Building on the success of the Laura Whitmore X Daisy London debut collection, which launched at the end of last year, the presenter has added more pieces to her music motif jewellery offering.

For SS16 Whitmore has introduced elements of her favourite ‘happy’ colour, turquoise, in a range of playful and stylish designs.

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Featuring the recurring shape of the plectrum throughout, as well as inspirational quotes from icons including David Bowie, Whitmore has designed eye-catching pendants and charms, bringing to life her personal style and passion for music and the festival season.

“After the huge success of my original music inspired collection with Daisy, it made perfect sense to create a follow up capsule collection to rock out over the festival season this summer,” Whitmore explains. “I wanted to incorporate a hint of turquoise into the familiar plectrum shape, bringing in a new depth to the collection and to really hero the jewellery within my festival wardrobe.

“My favourite pieces are the new midi rings and arm bands – I’ll be layering these pieces with the original collection. It’s my go-to jewellery for the summer!”

Available in 18ct gold, rose gold vermeil and sterling silver, prices range from £25 for midi rings up to £125 for necklaces.

The SS16 Laura Whitmore x Daisy London offering will launch on the Daisy London website, ASOS and Fenwick locations on June 23 2016.


Tags : AsosDaisy LondonDaisy London X Laura WhitmoreDavid Bowiefashion jewelleryFenwickLaura WhitmoreSS16

The author Stacey Hailes

Editor, Professional Jeweller

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