Jewellery brand Daisy London has announced the launch of its latest celebrity collaboration with singer Ellie Goulding to raise funding and awareness of climate change.
Goulding, who supports Earth Hour, and Earth Overshoot Day, was keen to reflect her planet-conscious attitude in the collaboration range and support conservation charity WWF.
“By creating this bracelet with Daisy jewellery, we aim to not only raise awareness of the effects of climate change, but to encourage this conversation,” comments Goulding.
“This bracelet will represent the conversation and, for those who wear it, it will show that they really care. That’s what the team at Daisy do so well – create jewellery with real meaning. I’m psyched to be working with such an awesome team.”
Daisy Jewellery is adding the collection with Goulding to its jewellery offering which already includes the Chakra and Good Karma collections. The new range features a geometric- style polar bear and is available in both silver and gold, chain and cord.
Ruth Bewesey, director of Daisy London, shares: “To say we’re excited about this collaboration would be an understatement. It’s been incredible to work with both Ellie and WWF on this project and create a beautiful collection that will help fight climate change alongside our Daisy customers around the world.”
Prices start at £45. Proceeds of each bracelet sold will go direct to WWF.