Daisy London unveils Native Spirit for AW16

Pip_Daisy_Nature_V2_Crop (1)

Fashion brand Daisy London has announced the launch of ‘Native Spirit’ for AW16.

Inspired by the animal kingdom, the brand new collection is based on Native American spirit animals. Taking the traditional symbols of the spirit animal and giving them a modern Daisy twist, the new collection offers necklaces featuring an element of a different animal connected to each birth month.

In addition, the range comprises beaks, claws, teeth and feathers in the form of bangles, necklaces, rings and earrings.

Story continues below

Digital influencer Megan Ellaby stars as the face of the campaign, as well as lending her styling services for the shoot.

Native Spirit introduces a wilder, edgier side to the Daisy London girl, while staying true to the brand’s iconic designs.

Ruth Bewsey, Director of Daisy London comments: “I have always been interested in Native American animal symbols since visiting a museum in the US as a child. Over the years I’ve collected trinkets that inspired this collection. Reading more about the affirmations of each symbol I can’t quite believe how fitting each was to people in my life. This collection will hopefully be a great addition to our other covetable collections, especially for the up and coming gifting period.”

Available in 18ct gold, rose gold vermeil and sterling silver, prices range from £29 for rings in silver up to £189 for selected necklaces.

Tags : AW16birth month jewelleryDaisy Londonfashion jewelleryMegan EllabyNative SpiritRuth Bewsey

The author Stacey Hailes

Editor, Professional Jeweller

Leave a Response