Daisy London has launched a new website, which has been completely redesigned and offers a new look, smoother user experience and expanded blog and content areas.

The site’s sleeker content hub is designed to inspire consumers and enhance the browsing experience with smoother navigation.

Daisy’s site features celebrity collaborations, new collections and style tips, and it allows shoppers to follow the brand and its latest updates.


The site is live and can be located at the same address: www.daisyjewellery.com.

Ruth Bewsey, director at Daisy London, said: “After endless research and working tirelessly for the last six months, we are extremely thrilled to launch our brand new website.”

The website will act as a flagship store and an expression of the brand, aiming to show its inspiration and tone of voice as a way of engaging with customers and retailers.

Bewsey added: “Built on Magento, our site enables us to continue to grow and build on what we have. Further integrations are already in place to expand on the user experience. These should launch early next year.”

Daisy London’s new website will be updated on a regular basis with style and product news. There is also customisable functionality for certain collections, such as Halo. Tom & Co is the appointed agency for building the site on Magneto, while MediaVision Interactive manages Daisy London’s SEO.