British jewellery designer Daniella Draper has opened her fourth standalone store in Bowness-on-Windermere, at the heart of the Lake District.
The new store open yesterday (March 12) in time for the SS17 season, and features the same iconic white, clean interior as the designer’s other three stores, combining striking, restored antique cabinets to display Draper’s timeless silver and gold jewellery with a modern feel.
As Lake Windermere is known as a perfect setting for romance, the designer will hold a special collection of engagement rings in store for that special moment.
For the first few weeks of the opening Daniella Draper, and her sister Holly who is also the face of the brand, will be in store to meet locals and build relationships in the town.
Daniella Draper is a growing British family business, which manufactures all its jewellery in the UK, at a time when 95% of all jewellery sold here is imported. Not only is Draper supporting the British economy but she is making timeless collections designed to be worn as a personal touch.
After spending her school days overlooking Lake Windermere, the area is significant to Daniella Draper as it is a place where her creativity was nurtured at Windermere St Anne’s, before going on to graduate from Central Saint Martins in London with a degree in jewellery design. She hopes to make this store as successful as her other three and will be offering consumers in Bowness a personal customer experience, with highly trained staff.