British jewellery brand Daniella Draper will be opening a pop-up store in Leeds City Centre at the end of this month.

On Friday October 25, Daniella Draper will be opening the doors to a new store in the city’s renowned Victoria Gate Shopping Centre. This retail space will be open until mid-January, allowing locals and visitors to shop the brand in Leeds during the lucrative Christmas trading period.

The Leeds pop up will be the designer’s fifth retail unit, joining permanent homes in Lincoln, Cleethorpes, the Lake District, and Beverley.


This is first of a series of pop ups the designer said she has planned during a recent interview with the Daily Mail.

Following on from her triumph in the UK market to date, she now has eyes on pop-up stores in New York, St Tropez and Verbier, as well as a potential permanent store in London, following a successful four-month stint in Sloane Square last year.

Alongside a retail expansion, she told the publication that it would be a dream to see the Duchess of Cambridge wear her designs.