Dannii power drives Shaun Leane demand into orbit


Waiting list for earrings soars 1750% following X Factor appearance.

The power of X Factor marketing was dramatically demonstrated this week when a pair of Shaun Leane earrings, worn by showbiz judge Danni Minogue, saw demand rocket by 1750 percent.

The Gold Plate Large Hook Earrings, which retail for £165.00 on the designer’s own website, were already sold out before the ITV talent show, but there was a waiting list of only two customers, according to Shaun Leane spokesperson Stephanie Rickards.

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After the X Factor finals, the waiting list for Shaun Leane’s Signature Tusk earrings leapt to 35 people, the biggest ever seen by the jewellery business, Rickards confirmed.

Ms Minogue is reported to be a huge fan of the Shaun Leane brand with her stylist confirming that the X Factor judge “adores” the earrings. Dannii also took to Twitter to inform her 276,798 followers where the Gold Hook Earrings were from.


Tags : Danni MinogueearringsGoldRetail JewellerShaun LeaneX Factor
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