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Date set for new Pandora boss to take reins

Pandora - Reflexions

Pandora has announced the date its new chief executive officer will take office.

Professional Jeweller revealed in February that Alexander Lacik would be taking the reins, and now we can confirm that his start date will be April 23. From this date the jewellery giant’s executive management will consist of Lacik as president and chief executive officer, and Anders Boyers as executive vice president and chief financial officer

Lacik joins at a time the brand describes as a “transitional year”, with a forceful programme in place to make sure Pandora remains relevant and profitable in today’s market.

The new boss comments: “I am very pleased to be able to join Pandora quickly. Programme NOW is progressing rapidly, and it is important for me to join the Programme while execution is still in its early phase.

“I am encouraged about Pandora’s unique position as the world’s largest jewellery brand and I look forward to contributing and driving the transformation journey that will allow us to turn around the growth trajectory of Pandora.”

Lacik joins Pandora from the position of CEO at Britax Ltd. Prior to that he has worked for Reckitt Benckiser (RB) since 2004 where he held several key management positions including the role as president of the North American division between 2013 and 2017. North America is the biggest division in RB with USD 3.5 billion in revenue, driven by numerous strong brands across a variety of consumer segments.

Peder Tuborgh, chairman of the Board of Directors, says: “I am happy that Alexander can take office already now. His experience with brand engineering and turnarounds will be of great value for Pandora. With Programme NOW we have a clear direction and strong momentum on our transformation, and Alexander is the right person to make this turnaround a success.”

As Lacik joins, Jeremy Schwartz, who came in to stabilise the brand and lead Programme Now when the last CEO stepped down, has now left the business to allow Lacik to lead.


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