David M Robinson has signed a new partnership with Sale Sharks as kit sleeve sponsor ahead of the 2021/22 Gallagher Premiership season.

It comes as the jewellery and watch retailer continues its commitment to the community in the North West of England in sponsoring the only Premiership side in the region.

The deal will see DMR as Sale’s new shirt sponsor for the 2021/22 and 2022/23 seasons.

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Commenting on the move, John Robinson, managing director at DMR, said: “It’s a privilege for DMR to be officially teaming up with Sale Sharks for an exciting new season.

“We have enjoyed a long-standing relationship at all levels of the club from directors to players and we have always wanted to formalise the relationship through our sponsorship – having our name on the shirts binds us together.”

Adding: “We cannot wait to be back amongst our friends in the AJ Bell Stadium and we wish everyone connected with club every success this year both on and off the pitch.”

David M Robinson claims the North West as home having been founded in Liverpool in 1969, now welcoming clients to showrooms in Manchester, Altrincham, Liverpool and Canary Wharf.

Sid Sutton, CEO at Sale Sharks, said: “At Sale Sharks and within the world of rugby we understand that timing is everything so to have DMR on board as a partner – and on our shirts – is fantastic news for the club.

“We want to align ourselves with partners who share our club values and DMR’s national reputation for excellence in jewellery and watches matches up perfectly.”

He concluded: “DMR have been huge supporters of the club for a number of years, so it’s fantastic to have their logo on our new kit for the next two seasons.

“I have no doubt this is a relationship that’s going to help both brands grow right across the North West and beyond.”

As well as placing DMR in a prominent position on the Sale Sharks shirt, the brand will be featured in additional advertising around the AJ Bell Stadium and at club events.