Online fashion retail ASOS has reported a 30% increase in sales for the last trading period following the launch of new business initiatives.
The retailer’s sales saw a £790m boost in the final four months of 2017, compared with the same period the year before.
The sales increase has, in part, been attributed to the roll-out of new services, including Try Before You Buy and same day delivery, which is currently available in London and Manchester with a view to expand.
ASOS chief executive officer, Nick Beighton, comments: “I’m pleased to report a strong performance during the period including peak. We achieved an exceptional performance in the UK, whilst momentum in international sales continued.
“We acquired 2.6 million active customers year on year and saw encouraging movements across all key customer KPIs. Velocity in our technology programmes continued, with a record number of releases. Our customer proposition was further enhanced in the U.K. with the launch of Try Before You Buy and ASOS Instant, our same day delivery proposition.
“Following this strong start to the year, we remain confident in our full year guidance and delivery of our planned investments in infrastructure to support our global ambitions.”