Forevermark, a De Beers Group brand, has announced the launch of its line in three of New Zealand’s premier jewellery stores.

The new deal with Partridge Jewellers means that Forevermark’s high-end Black Label Collection will now be available in Partridge’s stores in Auckland, Wellington and Christchurch.

The launch – including an advertising campaign in print, digital and on billboards – will see the total number of countries in which Forevermark can be purchased rise to 35.


Partridge Jewellers director, Grant Richard Partridge, said: “Partridge Jewellers have been satisfying the needs of New Zealanders for beautiful diamonds for six generations. We are honoured to have been appointed by Forevermark as their exclusive representative in New Zealand for the most stunning diamonds.

“As they are a cut above the rest, we now have even more confidence in our ability to supply the best diamonds to our valued clientele.”

Meanwhile, Forevermark CEO, Nancy Liu, added: “This is an exciting moment in the Forevermark story. Partnering with one of New Zealand’s oldest and most respected family jewellery chains to bring Forevermark’s brand promise of diamonds that are beautiful, rare and responsibly sourced to New Zealand. We look forward to a long and successful future in New Zealand.”

Liu took over at Forevermark last year. Read more about her appointment below:

New boss takes the helm at Forevermark