Luxury diamond company presents wedding jewellery advice on iPads.

Prospective brides searching for their perfect wedding jewellery can now browse the De Beers collection from the comfort of their sofas using the company’s latest iPad app.

The mobile app, which tailors the web site functionality and content for Apple’s tablet computer, presents engagement rings, wedding bands and otherwedding- related jewellery, along with videos of expert advice.


“It is a truly immersive experience that brings our bridal jewellery to light with beautiful images and bespoke content from diamond jewellery experts,” said Francois Delage, De Beers Diamond Jewellers chief executive. “We see it as the definitive diamond wedding jewellery information resource, expressing our role as the diamond mentor for consumers,” he added.

The De Beers app does not allow customers to purchase jewellery, but encourages them to create a list of favourite items and arrange an appointment at their nearest store; all of which, at present, are in London.