Diamond company De Beers Group has redoubled its efforts to support gender equality this International Women’s Day as it extended its global partnership with UN Women for a further five years.

The move sees it join the United Nation’s newly-formed HeForShe Alliance, and commit to bettering its own actions as a company in regards to gender equality.

The HeForShe movement provides a systematic approach and targeted platform where a global audience can engage and become change agents for the achievement of gender equality in our lifetime.


De Beers has committed to increasing the representation of women in technical and leadership roles within its business as it works towards achieving gender parity across its workforce by 2030 as part of its Building Forever sustainability goals.

De Beers Group has been a UN Women partner since 2017. Since then, it has accelerated the advancement of women across its organisation by increasing the appointment rate into senior leadership from 22% to 40% and the representation of women in senior leadership from 17% to 30%.

Bruce Cleaver, CEO, De Beers Group and UN Women HeForShe champion, said: “We are thrilled to be extending our partnership with UN Women for another five years and to be joining the newly-formed HeForShe Alliance.

“Achieving gender parity across our workforce is a business-critical priority for De Beers Group – not only is it the right thing to do, it’s the only way we will access a comprehensive range of talent and achieve our full potential.

“Now more than ever we have a societal imperative to keep working toward gender equality, as the Covid-19 pandemic has resulted in new challenges to address.”

Katie Fergusson, senior vice president of sustainable impact, De Beers Group, said: “We’ve made meaningful progress on increasing the representation of women in leadership roles in our business during the past three years, but now we want to accelerate this momentum with particular focus on technical roles, where women remain underrepresented globally.”