Diamond mining company and jewellery brand De Beers Group has announced a new partnership with National Geographic.

The ‘Okavango Eternal’ partnership will help protect Africa’s endangered species, ensure water and food security for more than one million people and develop livelihood opportunities for over 10,000 people in the continent.

A statement from De Beers described the aim of the project as “protecting the source waters of the Okavango Delta and the lives and livelihoods they support”.


The duo’s is a five-year commitment that will see them provide support, expertise and funding across Botswana, Namibia and Angola.

Bruce Cleaver, CEO of De Beers Group, added: “De Beers has been in a 50/50 partnership with both Botswana and Namibia for decades, making their people significant shareholders in De Beers and our commitment to the long-term sustainable development of the countries a core part of our business.

“As part of our Building Forever mission to ensure every De Beers diamond creates a positive and lasting impact in the place where it is discovered, we manage half a million acres of land for conservation across southern Africa, protecting wildlife, supporting livelihoods and creating education and eco-tourism opportunities for the surrounding areas.

“However, many areas in southern Africa are still at risk, including the critically important Okavango Basin. That’s why our partnership with National Geographic is vital.

“By sharing our expertise and resources and working with local communities, governments and other NGO partners, we will deliver a positive impact that is far greater than what any of us could achieve on our own, and ultimately protects the natural world and improves people’s lives.”

This comes as news broke last week of a diamond mine leak in Angola that is causing widespread ecological damage in the country and downstream in the Democratic Republic of Congo.

Read more below about the leak at Alrosa’s Catoca diamond mine:

Angola’s biggest diamond mine suffers leak labelled ‘environmental catastrophe’ as fish die and rivers run red