François Delage has announced intentions to step down as CEO of De Beers Jewellers, with Céline Assimon set to replace him next month.

Delage will depart at the end of September while Assimon will begin in her new role on 1 September, in order to allow for a handover period.

Assimon was most recently CEO at luxury brand de Grisogono, and also boasts experience at companies like Louis Vuitton and Piaget.


She commented: “I am incredibly honoured to join De Beers Group and excited to begin writing the next chapter in De Beers Jewellers’ story. De Beers Jewellers holds tremendous potential as a trusted and creative high-end maison. Together with the De Beers Jewellers team, I look forward to telling the story of our beautiful maison and enchanting clients with our amazing creations.”

Meanwhile, Stephen Lussier, chairman of De Beers Jewellers and executive vice president of consumer and brands at De Beers Group, added: “I’m really looking forward to Céline joining the business and leading it into its next phase of growth. As consumers increasingly seek out high quality and distinctive jewellery from leading luxury brands there is a great opportunity ahead, and Céline’s creative vision and outstanding expertise make her the ideal choice to help us capture it.

“I’d also like to thank François for his decade of service to De Beers Group and his contribution to our success over the years. As CEO firstly of Forevermark, and then of De Beers Jewellers, François has been a passionate leader with a love of diamonds and an uncompromising commitment to the beauty that distinguishes De Beers Group’s diamonds from those of other brands.”