De Beers partners with Crown Jewels exhibit


Diamond company to host re-opening of Crown Jewels in Easter 2012.

Historic Royal Palaces, the independent charity that looks after the Tower of London has announced an exclusive partnership with the De Beers Family of Companies.

De Beers’ has supported – and enabled – a new exhibition of the Crown Jewels in the Jewel House at Tower of London. It will open to the public during Easter 2012 to coincide with the Queen’s Diamond Jubilee celebrations and the London Olympic Games.

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The presentation will give the Crown Jewels "a home fit for the 21st century", with new displays and an exhibition that will explore the importance of the Crown Jewels to the British monarchy, the role of the Tower in protecting the jewels and the tradition of coronations in England. The Crown Jewels.

The Coronation ceremony will be the central theme of the exhibit and the displays will examine how royal regalia are used during the ceremony, and explore the symbolism of each object. The priceless collection holds some of the most legendary and extraordinary diamonds in the world.

Michael Day, chief executive of Historic Royal Palaces, said: “We are delighted to announce this partnership between the world’s premier diamond company and the world’s premier collection of diamonds and precious jewels. The Crown Jewels, renowned for their beauty and historical significance, capture the imagination of visitors worldwide.

"With all eyes on London in 2012 for the Queen’s Diamond Jubilee and the Olympic Games, De Beers’ generous support will enable us to showcase Britain’s most prized treasures in all their glory," Day added.

Nicky Oppenheimer, chairman of De Beers, said of the partnership: “De Beers is delighted to support the re-presentation of the Jewel House. Diamonds are unique treasures of nature with deep emotional and historical significance. Like those in the Crown Jewels, each diamond is different and holds a story.

"As the world’s leading diamond company, De Beers is proud to be a part of bringing the story of the Crown Jewels to life through the most celebrated showcase of jewels in the world," Oppenheimer said.


Tags : crown jewelsDe Beersexhibitionhistoric royal palacestower of london
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