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De Beers sets out 10-year strategy with new goals for 2030


De Beers Group has revealed a list of goals for the coming decade, through which it plans to become a more ethical and sustainable company.

The goals include becoming carbon neutral, introducing complete gender parity, and offering support to at least 10,000 women entrepreneurs across its many diamond-producing partner countries.

The 12 new goals are part of De Beers Group’s ‘Building Forever’ initiative.

The goals are based around four pillars: leading ethical practices across industry; partnering for
thriving communities; protecting the natural world; and accelerating equal opportunity.

In the third pillar, in addition to being carbon neutral, it also aims to reduce its water footprint by 50% and achieve a net positive impact on biodiversity.

Furthermore, as well as supporting 10,000 women entrepreneurs around the world, the company hopes to help educate 10,000 girls in STEM (science, technology, engineering and mathematics) subjects.

Bruce Cleaver, CEO, De Beers Group, said: “As the world’s leading diamond company, and in recognition of the United Nations’ call for a ‘Decade of Action’ to deliver the Sustainable Development Goals, we have both a unique opportunity and a profound responsibility to create lasting benefits for the people and places where diamonds are discovered.

“This is why our Building Forever sustainability framework is central to our business strategy, and why we have set ourselves these 12 ambitious goals.

“We are committed to supporting a lasting positive impact that will endure well beyond the discovery of our last diamond, and it is only by pushing ourselves to do more that we can maximise long-term benefits.

“People have always been able to give and wear our diamonds with pride, and by announcing our 12 Building Forever goals and sharing our progress along the journey, they can have a deeper connection to the active role their De Beers Jewellers or Forevermark diamond has played in protecting the natural world and improving people’s lives.”


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