Cufflinks manufacturer Deakin & Francis has introduced its new I Am collection ahead of Baselworld, incorporating five fresh designs inspired by director James Deakin’s travels.

The range has been created in reaction to the growing trend for personalised jewellery, and reflects Deakin’s journeys to Scotland, Paris and Hong Kong.

He exaplained: “For me, my inspiration comes from being outdoors and visiting new places.”


The I Am collection includes five sterling silver designs set with black spinel gemstones, dubbed Animosus, Familia, Insigno, Navigatio and Praesidium.

Each design has been given its Latin name and a back-story, designed to represent the wearer’s passions. The cufflinks can also be purchased in pendant form in small or large sizes, to tap into the brand’s growing sales in this area.