Deakin & Francis will be launching a Capsule collection of cufflinks at International Jewellery London to celebrate the company’s 230th anniversary.

The new 230 capsule collection has been designed to bring together the traditional values and craftsmanship that are so important to the brand, but also offer a range that is unique and innovative.

Inspiration came from the old Deakin & Francis folklore tale of a distant 16th century ‘Dakyn’, a naval officer, who was rewarded with the granting of the Deakin family crest for his heroic antics at sea. Second in command on a warship, captained by a prominent British aristocrat closely related to the royal family, the ship came under attack by pirates. In a ferocious attack, Deakin braved the attack and saved the day.


The sterling silver cufflinks within the 230 Capsule collection have all been designed to replicate old coins. With a gold plated finish, the new pieces feature six unique, intricate designs that have a personal link to Deakin & Francis. As with a coin, the wearer will even see that the back of the cufflink features the special, 230 commemorative dates.

“We wanted our Capsule collection to really tell the story of who Deakin & Francis is – tying in our history, whilst offering pieces that you would, of course, be proud to wear,” explains creative director, James Deakin. “With six key designs, the cufflinks have been designed to replicate old coins – like the treasure the pirates were hunting for back in the 16th century. At the same time, we want our customers to treasure these forever – a fond reminder of our impressive past, but with the normal Deakin & Francis design twist to make these innovative, unique and special. All the things a capsule collection should be.”

With a special story behind each design, the coins include a family crest, a skull and cross bones, the D&F building, Britannia, the Birmingham Anchor and a symbol of craftsmanship – all personal links to the brand.

Trade prices for the 230 Capsule collection start from £75.

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Editor, Professional Jeweller