The brand's cufflinks will now be available in store and online.
Deakin & Francis cufflinks are now available in Lane Crawford stores and on lanecrawford.com, enhancing the brand’s reach throughout the Asian market.
Managing director James Deakin met with Lane Crawford’s menswear buying team during a visit to Hong Kong as part of a UKTI Great Weeks trade mission.
Following this initial meeting, the British brand secured the luxury department store as a stockist for its range of vitreous enamel and 3D cufflinks, as well as other fine accessories, including a limited edition ebony walking cane with a moving skull top.
Founded in 1850, Lane Crawford has the largest selection of luxury brands in Greater China, with a focus on the new and exclusive.
Deakin, who is also visiting Japan this month with UKTI, is keen to expand the brand’s presence in other areas of Asia. He explained: “The trip to Hong Kong was really successful and to be welcomed into Lane Crawford is a dream. Ask anyone ‘which is the best and most important store in Hong Kong?’ and they will respond ‘Lane Crawford’. It is known for its innovation, unique edit, exemplary and connected commerce, and more importantly, its operation in Greater China.”