The Deakin & Francis team with Simon Rainer of the British Jewellers' Association at J&WB.

Cufflinks manufacturer Deakin & Francis has reported a successful show at Jewellery & Watch Birmingham, opening seven new trade accounts and secured orders from nine current retailers.

Deakin & Francis launched a brand new stand at the NEC show, with British Jewellers’ Association chairman Simon Rainer officially cutting the ribbon on Monday February 2.

Founder Henry Deakin comments: “Our new stand is proof of how far we have come as a brand. Just a few years ago we were the best kept secret in the jewellery industry and now we’re a recognisable brand.”


The brand’s best-selling cufflinks at the show include bumble bees, vintage steering wheels, black spinel sharks and fishing flies.

Deakin continues: “We also noticed that our bangles and silver signet rings were popular this year.”

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