Debenhams rolls out Van Peterson to 102 stores


London-based silver jewellery designer’s collection goes nationwide.

Debenhams has added Chelsea Jewellery designer Eric Van Petersons Van Peterson 925 collection to 80 of its department stores across the UK, taking the total number of outlets stocking the range to 102.

The broader range of 66 pieces is crafted from sterling silver or gold plated sterling silver with either fresh water pearls or semi-precious stones. Prices range from £15 to £60.

“Working with Debenhams has been a fantastic experience, they have a wonderful team who support us and understand our brand,” said Eric Van Peterson.

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“This expansion is incredibly exciting as we always saw the Debenhams collection as a way of increasing accessibility to our designs, with presence in 102 stores and online, I think it’s safe to say we’ve achieved that goal.”

Natelle Baddeley, Debenhams head of design footwear and accessories, added: “Eric has been an incredible asset to our jewellery department, bringing both a wealth of design experience and an understanding of what the Debenhams customer likes. His collection plays into the trend for finer jewellery, stylish, delicate and offering more precious investment pieces, Rose gold plated styles have been particularly successful with our customer.”


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