“Demand for Fairtrade gold is growing,” claims Cred Jewellery


Ethical jeweller Cred has brought in the single largest Doré bar of Fairtrade gold so far in response to consumer demand.

Cred’s biggest shipment to date weighed in at 15.517Kgs and contained 82% gold and 16% silver.

The jeweller says the next shipment like this is coming in May, and it is already sold out.

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“Demand for Fairtrade gold is growing,” claims Cred Jewellery director, Alan Frampton.

Cred launched the ‘ultimate ethical engagement ring’ last year – a collection of bridal designs crafted in Fairtrade gold and adorned with lab-grown diamonds. In the first six months about 40% of the jeweller’s diamond ring sales were from this range.

Later this year Cred will be introducing coloured stones to the range.

Tags : CREDcred jewelleryethicalFairtradefairtrade gold

The author Stacey Hailes

Editor, Professional Jeweller

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