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Derbyshire jeweller Roseanna Croft to open first London store


Roseanna Croft Jewellery is set to get its first London store as the company spreads its wings and leaves its native Derbyshire.

After a number of years in Bakewell in the Peak District, owner Roseanna Croft is now opening a store in the capital’s Hatton Garden, alongside a number of other renowned jewellers.

Established in 2012 with a focus on ethical jewellery, Croft began making pieces from recycled metal and sourcing gemstones from artisan miners and gem cutters, supporting other small businesses where possible.

She also specialises in working with customers’ existing jewellery, transforming into a new piece.

Perhaps her most famous work has been creating a piece for the first birthday of Princess Charlotte.

Commenting on her move to London, Croft said: “I am extremely excited about our move to London and cannot wait to write our new chapter as a brand there.

“We have achieved so much, from opening our first retail space, to making hand-crafted pieces for the stars, and I’m so looking forward to continuing this on a new scale.

“To expand my bespoke jewellery design services to London has been a dream I’ve had since opening my boutique in 2015.

“I first fell in love with the city when I moved to Chelsea when I was 19, so to be returning to the city and bringing this to life now is truly humbling. I cannot wait to make this a reality,” she concluded.


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