Diamnet reported a successful trip to the CMJ’s spring trade show after amassing interest from a number of retailers.

Debuting its white label website package to retail members, Diamnet said the ‘vast majority’ of those who saw the demo signed up to the service on the spot.

The new white label sites have been designed to help independent retail jewellers compete with online giants and to entice online bridal customers who might otherwise go elsewhere.


The new consumer-facing sites let retailers add the existing free Diamnet wholesale website directly to their own website.

Judith Hart, director of Judith Hart Jewellers in Derby, commented: “We have been waiting a long time for a solution to selling more diamonds online. Diamnet’s new platform has not only answered all our questions but has exceeded our expectations.”

The white label sites are branded to each individual jeweller and run in parallel with a retailer’s existing website, offering the consumer a seamless transition between the two sites.

Owner and founder of Diamnet, Howard Levine said: “The reaction to the look and functionality of the site has been incredibly gratifying. It may have taken two full years of hard work, but we have proven our case beyond any doubt.

He added: “Where possible, the white label service will be given on an exclusive basis to one retailer per town, so I would urge anyone interested in capturing their local bridal customers to sign up before your local competitor does.”