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Diamond Heaven strengthens physical presence with debut boutique in Wales

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Award-winning jeweller Diamond Heaven will be opening its first store in Wales this month.

Diamond Heaven, which scooped the prestigious omnichannel jewellery retailer of the year accolace at the 2018 PJ Awards, will be opening the doors to its fifth store in the UK at the end of March. The latest boutique will be located inside St David’s shopping centre in Cardiff.

Established in 2004, Diamond Heaven provides bespoke diamond jewellery including eternity rings, engagement rings, diamond rings and wedding rings in a format unlike other jewellery retailers on the high street.

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Alongside bridal products, the Cardiff store will be offer a wide variety of services including polishing, repairing, resizing and more.

This new store opening follows the success of the retailer’s showrooms in Birmingham, London, Manchester, and Glasgow.

Head of retail and development at Diamond Heaven, Nicholas Carter, shares: “We’re so pleased to be able to finally announce the opening of the new showroom in Cardiff City Centre. The opening of this store means we are now more accessible than ever before. Not only do we have jewellers in the Northern, Southern and Midlands Regions, but also Scotland and now Wales.

“Diamond Heaven started off as an online store, so being able to open showrooms around the UK gives our customers an even better experience with being able to see the jewellery in real life, yet keeping our prices at the best deal possible.”

Diamond Heaven joins leading jewellery retailers in Cardiff, including Laings, Christopher George Jewellers, and Jonathan David Jewellers.

Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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