Company celebrates fifth birthday with updated browsing capabilities.

Online jewellery retailer Diamond Manufacturers has launched a new website as it celebrates its fifth anniversary.

The site has a fresh design and has been expanded to allow for mobile and tablet capabilities, while improvements to the site’s code means it loads twice and fast as it used to.


Diamond Manufacturers’ founder and chief executive Vashi Dominguez, said: “We wanted to create a best in class website that is a joy for anyone looking for a special piece of jewellery. We know how daunting it is for anyone to purchase diamond jewellery, especially engagement rings, so we’ve made the site as user friendly as possible.”

Dominguez added that the focus has been on improving the website speed and ensured that it loads perfectly on all devices to give an "exhilarating mobile experience". Video guides have also been added to give customers clear explanations of stones and designs.

The site sells finished diamond jewellery and loose diamonds of varying cuts and carat weights. It is said to have doubled its web sales in the last 12 months, winning it coverage in national newspapers and on TV, with Dominguez appearing on the BBC, CNBC and CNN.

Diamond Manufacturers is also offering free returns until 2013 as a commitment to its customers’ satisfaction. It recently scooped the Best Customer Service Award at the Ecommerce Awards for Excellence.