New look and expansion into Ireland and Europe for diamond biz.
Online diamond jewellery and engagement ring specialist Diamond Manufacturers is set to re-brand early next month as Vashi.com, with the plan to expand the business into Ireland.
The retailer has been operating online under the Diamond Manufacturers brand name for seven years. Its new site will launch in early July, complete with a new layout and style, named after the company’s founder Vashi Dominguez.
The company is also planning to expand its reach to mainland Ireland with the launch of Vashi.ie planned for later in the summer and the intention to reach out to further European markets.
The new site "will still evoke Vashi’s mission to offer the web’s lowest prices on engagement rings, diamonds and diamond stud earrings".
Dominguez said of the re-brand: "It makes sense for us to change the name of the brand. The name Diamond Manufacturers worked for us when I first started the company seven years ago but now we have evolved in such a way that we need to acquire a more aspirational name.
"With the new site we have chosen to adopt a cleaner unisex feel to engage all of our customers at every step of the consumer journey.”
Vashi.com will also feature a new company logo and the site will have a new strapline: ‘Exceptional Diamonds. Expert Advice. Unbeatable Prices.’
“The unique points that made Diamond Manufacturers such a great company will not change. We will still be providing the best customer service in the industry as well as unbeatable prices for the market; we have simply just repackaged our offering," Dominguez added.