Jewellery brand Diamonfire has launched a fully revamped consumer website.

The fresh new site features improved functionality, making it easier for consumers to navigate and search for products. With a modern layout and stylish imagery, the new design reflects the brand’s introduction of more trend-driven jewels.

A social media campaign ran in conjunction with the launch of the site, including a campaign promoting a discount on sales on Black Friday. The brand also plans to capture valuable customer data by offering a 15% discount to customers who sign up to the newly created e-newsletter.


Stephen Reece-Raybould, head of the Company of Master Jewellers’ distribution arm, ‘Somers Distribution’, comments: “Diamonfire is a fairly well-established jewellery brand but the website was in need of a refresh to bring it up to date. The site has been well received by retailers and consumers alike. We plan to continue to invest in the brand into 2017 to ensure that it continues to be a success.”

The Company of Master Jewellery took on Diamonfire’s UK distribution earlier this year. In its hands, the company plans to significantly invest in marketing, PR, and digital support for the Diamonfire brand to support all existing and new Diamonfire partners to ensure its continued growth.