Brand celebrates milestone after just 12 months in UK market.

Jewellery brand Diamonfire has reportedly won 300 stockists in the 12 months since it launched in the UK, with the brand recording a bumper month of trade in August.

Diamonfire’s collections of classic zirconia-set jewellery has won the hearts of retailers across the UK, with the brand scooping the CMJ’s Best Supplier Presentation award for its stand at the buying group’s recent trade event. It also opened a further 20 doors at the show following 32 accounts opened at The Jewellery Show.


Diamonfire’s latest collections include a new bridal line, designed specifically for wedding days and gifting, and a collection of jewellery set with pink stones, which proved to be a sell-out at the CMJ trade event. As a result it has had to place "emergency orders" for the pink stone collection to ensure it will be ready to view and order at IJL next month.

The brand is also set to launch a yellow stone collection at IJL, as well as showcasing Christmas gifting collections and Valentine’s day lines.