British jewellery brand Dinny Hall will be opening its fifth concept store before the Christmas trading season.

Like the designer’s other four stores, the new boutique will be located in London – this time in the heart of Marylebone. As the most central of the brand’s concept store locations, the space will become Dinny Hall’s official flagship.

Set in recently refreshed Marylebone Lane, on the ground floor of a new luxury apartment complex, the store will have a light and airy feel, with wood panelled walls offset against Dinny Halls distinctive glossy finish.


Creative director of the eponymous company, Dinny Hall, says the new store will service the “chic and international clientele” who live and work in the area.

In a bid to engage with a millennial audience the store will include digital enhancements and offer a progressive retail experience.

The new store will offer signature collections in 22ct gold vermeil and sterling silver, as well as the fine range of 14ct and 18ct, including a healthy offering for the local bridal market.

The boutique will officially open on Monday, December 4.