Dior Joaillerie is celebrating its 20th anniversary with a new collection that it claims is a “declaration of love to stones.”

Gem Dior, which includes 99 ‘abstract and geometric’ pieces, is the biggest produced by the department since it began in 1999.

Its name is intended as a play on words due to the phonetic similarities between the words gem and j’aime, the French for I love.


The pieces were designed by Victoire de Castellane who has been Dior High Jewellery’s creative director since its very start, and feature a range of gemstones, including diamond, ruby, pink sapphire, yellow sapphire, emerald, tsavorite and tanzanite.

The department claims that the series uses poetic settings, asymmetrical effects, evocative coloramas and naive futurism to express their designer’s “entire narrative universe.”

Speaking about the collection, de Castellane said: “It’s as if I had put all my collections from the past twenty years into a shaker and what popped out were freeze-frames and very large pixelized close-ups. In the end, what’s left is material and colour.”