Wholesaler launches four new brands from biggest presentation in show.
Darren McCormick Jewellery is marking a hugely successful 12 months with its largets ever presence at The Jeweller Show at Spring Fair.
The company is introducing four new jewellery and watch brands from three stands that total 160 square metres of floor space – making DMJ the biggest exhibitor in the show.
Just Cavalli will be launched to UK retailers at the show. The unique jewellery collection, designed by fashion designer Roberto Cavalli, includes silver and golden snake pendants as well as innovative designer watches.
The second new brand, Italian giant Morellato, is an established leader in luxury jewellery, and will work with DMJ to introduce pieces from the infamous “Animalia” collection.
Just Cavalli and Morellato will be presented on DMJ stand 17T28/U29.
Another DMJ stand, 17T30/U31, will house lifestyle watch brand Holler. The US brand has its roots in the American R&B scene, and its watches have been designed by musical legends such as Bobby Womack. DMJ is working with Britain’s Got Talent winning dance ‘Diversity’ to promote the brand in 2012.
DMJ’s final launch is Nikki Lissoni jewellery, described by Darren McCormick as “the next big thing”. DMJ observed a key trend across Europe of “medallion” type necklaces, which the wholesaler is convinced will ignite in the UK this year. The pendants are available in silver, gold or rose-gold plated medallions, featuring a series of elegant yet contemporary designs.
DMJ’s new brands will sit alongside a raft of existing favourites including Zinzi, Antica Murrina, Storywheels, Belle Chique, Belle Étoile, Wize and Ope, Barong Barong and Timebeads.