Investment in three stands pays off with huge interest in new brands.
DMJ’s investment in three stands on the central boulevard of Spring Fair’s The Jewellery Show has been rewarded with what the company says was its best ever time at the event.
The distributor presented several new collections, including showcases from Zinzi and Antica Murrina, along with four brands that are being introduced to the UK this year.
New brands Just Cavalli, Morellato, Holler, and Nikki Lissoni gave retailers a raft of fresh ideas for their stores, with the urban Holler watch brand drawing the biggest crowds thanks to its striking interactive stand.
“This year’s Spring Fair has been the best ever,” said DMJ managing director Darren McCormick.