Dodo reopens Paris flagship with dramatic new look

Designer Paola Navone says shop design will stimulate the imagination.

Dodo has reopened its Paris flagship with a brand new store design concept.

Dodo originally moved onto the Rue Saint-Honoré in 2006, which at the time was the brand’s first store outside of Italy. The look of the newly revamped flagship has been masterminded by Dodo designer Paola Navone who said her main aim was to stimulate shoppers’ imaginations.

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The walls of the store have been entirely covered in a black-and-white pixel-effect Bisazza mosaic decorated with colourful flowers, which has been designed to reference frescoed walls. Solid wood tables and pillars contrast with plush velvet armchairs, and the whole effect is one of drama and impact.

Navone said: “This new metropolitan nest is a bizarre lounge offering glimpses of Paris. A private lounge where every jewel is artfully created and where emotions come to the fore and where those unsaid words are given voice by the Dodo charms, each with its own special message.”

Dodo, which is a sister brand to Pomellato, was purchased by the Kering Group last year.






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