Fashion jewellery brand Dollie Jewellery has unveiled its new Dollie Couture range at the Company of Master Jewellers trade event.

Dollie Jewellery, which is distributed by the CMJ, has introduced new products which allows the consumer to become the designer.

Dollie Jewellery’s original collection of jewellery features silver bracelets, with charms already included in the piece. With Dollie Couture, consumers can chose and add charms to a new bracelet which has been made with a silver stretching mechanism, rather than elastic.


As the product is stronger, consumers can add as many charms as they like. New charms have been made especially for the range which feature lobster clasps.

Head of distribution, Stephen Reece-Raybould, describes Dollie Couture as the same product, speaking a different language.

Dollie Couture is the next step up from the Dollie Jewellery offering, and it is slightly more luxurious and designed with a more thoughtful customer in mind.

Other pieces in Dollie Couture include different length necklaces, and necklaces with special clasps which can hold multiple charms.