Day designed to help retailers sell with more confidence.

Domino and the Platinum Guild International (PGI) recently hosted their Platinum Training Day for retailers, held at Domino’s headquarters in Birmingham’s Jewellery Quarter.

The event was attended by 20 retailers from across the UK, who all received a presentation on how to profit from platinum by PGI’s specialist sales trainer, to help them sell the metal with confidence.


The retailers were also given a tour of Domino’s manufacturing facility, including a demonstration of the casting process as well as a look the firm’s rapid-prototyping facilities, its setting department and in-house Assay Office.

Simon Belson, a jeweller based in Hatton Garden, said he was impressed by what he learnt on the say.

“I now understand how long it takes to source just a small quantity of platinum and can really explain to customers why it is so rare and valuable and why it is the price it is,” Belson explained.

Domino also presented its most recent platinum bridal jewellery collection, developed with the PGI, which was launched earlier this year. The collection comprises six individual suites of jewellery, and designs vary in weight from 2.5 – 5.0g of platinum, to hit key price points.

Domio’s sales and marketing director, Andrew Sollitt, said: “There are undoubtedly opportunities through selling platinum. We hope our training days are going some way to providing the information our customers need to help sell this very special metal with confidence and success.”