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Domino Jewellery caters to couples looking for entry-level engagement rings

EMPIRE- PR 4

Domino Jewellery has unveiled a new bridal collection inspired by the popular Art Deco trend.

Available from the beginning of June, the supplier’s new Empire range uses clustered diamonds to create an impactful look at very competitive consumer price points.

Creative director at Domino, Naomi Newton-Sherlock, shares: We may still be experiencing economic uncertainty, however, couples are still celebrating engagements, marriages and commitments, even if they are managing and monitoring spend a little more closely.

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“So, we wanted to create an entry-level collection that leans into the current trends for bold, unapologetically fierce jewellery that creates impact.”

The new collection features eight diamond-set cluster designs, with baguette and round stones cleverly set to create the silhouette of different stone shapes including emerald and cushion cuts, delivering sparkle in a different way to traditional illusion settings.

Other designs use the baguette and round stones to create more edgy, art deco inspired, silhouettes.

“We anticipate strong interest in this range, it delivers on so many aspects that we know are important for our customers,” remarks Newton-Sherlock. “From high-quality to price point sensitivity, to product innovation and newness. This is a collection that is different from the mainstream, but which taps into the consumer demand for lower priced pieces that also deliver a clever design.”

Carat weights vary from 0.50ct to 0.75ct across the range, but the innovative setting style provides a much larger look and delivers price points at a fraction of the price of traditional diamond-set pieces, with RRPs starting at £1,300.

All pieces are available in 18ct white gold set with HSi diamonds.

The new collection will be available to order via Domino’s website and to view with their sales representatives from the beginning of June.

Tags : art deco jewellerybridal jewelleryDomino Jewelleryengagement rings
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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