Domino positive about third BaselWorld appearance


Manufacturer offers wider market sneak peek of new ring mounts.

Domino was feeling upbeat yesterday with the launch of its new stand and a new collection of Domino Ring Mounts (DRM) at this year’s BaselWorld.

The precious wholesaler has brought about 40 new ring mounts to BaselWorld to give international buyers a chance to view items in the collection and place orders before it is officially launched in late June.

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Andrew Sollitt, Domino’s marketing director, said; "Being at BaselWorld gives some of our international buyers that we only catch once a year a chance to see the new product in the flesh."

This is also the first time many of Domino’s diamond-set Rosabella lines have been shown to a wider audience, having launched after BaselWorld in 2012.

Sollitt added that buyers who had already stopped by the stand had been "extremely positive" about the new DRM collection, with Domino pushing the British made element of its collections.

He added that white metals such as platinum and 18ct white gold still account for about 8 out of 10 sales, noting growth in demand for yellow gold ring mounts and a jump in interest in rose gold.

Mounts that fit princess cut stones account for about 20% of sales, with round brilliant cuts and more commercial designs added to the core collection, as well as more styles with diamond-set shoulders.

The company last year hired Laurent Nicollier to help drive sales in northern Europe, in particular France, Germany, Belgium and Sweden.

Sollitt said Nicollier has enabled the company to follow up on BaselWorld enquiries, helping to increase orders in Europe.

The new Basel stand will be used at future trade shows.

Tags : basel standBaselWorlddiamond ring mountsDomino
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