Domino secures IJL success with Rosabella line


Retailers drawn to rose gold and model images at Olympia show space.

Bridal and fine jewellery manufacturer Domino is celebrating a successful International Jewellery London (IJL), with its Rosabella collection proving particularly popular with UK retailers.

The collection of 18ct white, yellow and rose gold pieces is supported by a brochure of lifestyle campaign images – some of which were used to adorn the company’s newly created stand, which had its first airing at Olympia.

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Rose gold proved popular for the company, with retailers responding to demand from customers. Domino marketing manager Sally Warrillow explains: “We had huge interest in the Rosabella collection in general but many retailers were especially attracted to the rose gold option, which is particularly on trend at the moment. We also had loads of enquiries from customers interested in using the images of models wearing the pieces that appear in the Rosabella catalogue.

“These have been created to work perfectly as in-store displays and for use by retailers in their advertising and we are happy to make them available to our regular customers for this purpose.”

Aiming to give retailers ample choice, the Rosabella collection can be supplied set or unset with a choice of either HSi or GVs diamonds in sizes ranging from 0.15ct to 8.2ct. The range is characterised by unusual and creative setting styles, which retailers can choose to fill with either brilliant or princess cut diamonds.

The Domino designers have also used marquise or pear-shaped settings to house stones, giving pieces a sharper and more contemporary feel.

The manufacturer also achieved success with its capsule collection, dubbed Scintillating Diamonds, which was launched at the show. The collection in 18ct gold with HSi diamonds comprises various suites of dainty, mix-and-match earring and pendant designs channel-set with accent diamonds.

The unique selling point of the range is a central diamond suspended on an invisible wire which oscillates as the wearer moves to create additional sparkle.

Warrillow adds: “We were very pleased with the new venue and with our new stand and were absolutely delighted with the response from visitors to our latest designs.”

Tags : DominoIJLrosabellaScintillating Diamonds
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