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Domino stacks odds in retailers’ favour with new trend-driven diamond line

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Domino Jewellery is bringing newness to the UK high street with its latest collection, Fusion; a range of interlocking diamond rings, which taps into the continuing trend for stacking fine jewellery.

This is Domino’s third new collection this year, delivering on the firm’s pledge to support retailers with innovation of design and product to buoy up the challenging jewellery market.

Fusion is an innovative new line that allows consumers to stack, style, and create their own look.

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Pieces can be worn as interlocking rings or flipped to create a totally different layered look. They can also be worn with an engagement ring as a wedding band, or full bridal stacks can be created as an alternative to the traditional engagement and wedding ring look.

Domino Jewellery creative director, Naomi Newton-Sherlock, comments:“We are always looking at ways that we can best support our retailers to respond to consumer trends and appetite, with high-quality design and product.

Domino Jewellery responds to stacking trend with new Fushion line.

“Our new Fusion rings have been introduced to respond to consumer demand for stacking and layering jewellery. Perfect for both gifting and self-purchasing, they are the ideal purchase to celebrate an occasion such as an engagement, anniversary, birthday or promotion, or simply bought to complement existing jewellery pieces.”

Fusion is available in platinum and 18ct white, yellow or rose gold, set with HSi diamonds.

Fushion rings allows consumers to create multiple looks.

The collection can be ordered on Domino’s website and can be viewed with their sales representatives.

“This range will allow a core segment of our retail customers to exploit the current demand for trend-led, high-quality, high-carat diamond pieces; by tapping into the stacking or layering trends, we are presenting our retailers with more options for their customers. The key for many consumers is choice and this new range delivers just that,” Newton-Sherlock adds.

Tags : diamond ringsDomino Jewelleryengagement ringsFine Jewellery
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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