Williams to hold group general manager role to drive brand overseas.

By Hallie Engel

Ben Williams, current business development manager at WB The Creative Jewellery Group’s Advalorem, is set to move to Sydney, Australia, as the group expands operations on the continent.

Williams is now set to oversee Domino’s operations down under, and has been appointed group general manager for Australia.


Williams, who is also trained in marketing, joined WB The Creative Jewellery Group in 2007. Since then he has held several roles within the company, serving as marketing manager for Domino and most recently as business development manager for Advalorem.

Williams is set to work closely with Domino’s Australian distributor, Peekays, expanding sales of the brand’s range of ring mounts and findings, in addition to its finished jewellery collections.

Peekays, a long-established findings company with significant market penetration, has been collaborating with Domino for the past two years. Other members of the WB’s UK Team, including Glen Day and David Fuller, have also worked in the Sydney offices, developing the presence of Domino products in the local marketplace.

Andrew Morton, managing director of WB The Creative Jewellery Group, said: “Ben’s move to Australia will provide a firm foundation for further growth in this still relatively young market for jewellery. We feel sure that under Ben’s guidance the brand will flourish further.”

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