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Drakenberg plans UK market expansion for SS17


Following a great success with the Swedish jewellery market, Drakenberg now has now set its eyes on UK expansion for SS17.

After only a few years Drakenberg Sjölin has managed to establish itself as one of the most influential jewellery brands on the Swedish market with its Nordic elegance and timeless designs.

Now the Swedish brand is hoping to establish itself in the UK market. The brand’s values are timelessness, simplicity, raw elegance and thoughtfulness. This is truly reflected in every collection Drakenberg creates.

Drakenberg will be showcasing at the upcoming Jewellery & Watch trade show in a bid to meet new buyers and retailers. At the Birmingham event, the brand will be introducing its new Birthstones collection for SS17.

Giving the brand a completely new element for the spring season, designer duo Andrea Drakenberg and Ellen Sjölin have created a range which represents the popular birthstone trend.

With the new collection, Birthstones, Drakenberg enters a whole new stage by working with new materials and colours. The collection takens inspiration from the  unique meaning of each birthstone, which dates back to ancient history.

Every stone in each piece represents the twelve months and the inner qualities and strengths of the person born at that specific time of year. The collection comprises necklaces, bracelets, studs and rings.

Drakenberg creates jewellery in sterling silver and 18ct gold, offering a wide range of product and price points for retailers.


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