Sales consultant Carrie Price will see her diamond ring come to life.

Drakes has announced the winner of its in-house diamond ring design competition, having teamed-up with a leading manufacturer to bring the winning piece to life.

Drakes sales consultants Kelsey Moore, Kimberly Nelson and Carrie Price, all made it through to the finals and were given a tour of the workshop where the winning ring design will be made.


In the end, it was Carrie Price who was chosen as the overall winner.

Price commented: “I cannot wait to see my design come to life and sparkling in store. I wanted to design a ring that symbolised the evolution of Drakes and how far we have come, as well as the evolution of a couples’ relationship."

Price’s design will be made in 18ct gold and diamond and will be available to purchase exclusively at Drakes later this year. Carrie will also be treated to a European weekend break of her choice.

Due to the quality of all three final designs, the Drakes Directors have now decided to have them all commissioned and made available to Drakes customers in store.

Drakes director Andrew Hirshman commented: “We were so impressed with the ring designs we received; they were certainly inspirational. We feel very proud of our team, so much effort and thought went in to each design – they really did think about what our customers would love to see in store. It is such a privilege to be able to offer something unique and personal to our customers and what better way to have rings designed than by our very own team. In the end, we just had to have all three designs.”